Nowadays, Facebook is one of the most effective marketing tools in the modern photographers tool belt for the wide variety of reasons. For many of the businesses, the Facebook user will usually reads through your business page and services information, but at the final analysis still decide on whether to have confidence in the information and the testimonials being posted. However, in a case of the professional photography, the potential customers may experience the products firsthand which is by viewing the sample portfolio photograph in the Facebook page. This is the huge marketing benefit for the photographers, but it still needs to be selected properly for the maximum impact. Here is how to market your photography business on Facebook.
Add the photo albums.
This may look obvious, but you’re running the photography business and the page should reflect like that. Add chosen photographs of your own work and maybe even ask the Facebook followers to actually vote for their own favorites. The social media is all about the bi-directional communication.
Add chosen videos to some of the photo sessions to your own Facebook. This can give your own fans the taste of what is going on behind a scene and it is actually invaluable, as it allows the potential clients view what they may expect from the photo sessions with you. Shoot a video so that it’s informative, but do not forget to try making it a bit humorous and also relaxing.
Capitalize on a About section.
All the information being included on the About section is actually picked up by the search engines, hence the complete; do not skimp when concluding the information. Make your information the mix of the professionalism and also fun, and make sure to include tidbit information as well. Do not forget to links to your Twitter account, website, blog, and the Flickr account if you actually have them and which is must to have them.
Use the good profile and the cover photo.
You are the photographer and actually this is the essential part to any of the Facebook business page. Add the nice picture of your own with the camera. Embed your own logo in a picture too. This can let random people visit your page very clearly identifying you as the professional photographer.
Update your own content.
Keep it very fresh. After many of the photo shoots, try to add the best images to your own Facebook album. Obviously,you can do this after securing the permission from the client. You may even send every client the personalized wall messages, complimenting them to how well they shoot turn out. This is the easy way of keeping your pages very fresh and seasonal relevant. These simple image updates give you a continual reason to connect with your fans and encourages them to see the quality and variety that your photography provides.
Use Facebook ads.
Facebook advertisements have proven to be effective for marketing a variety of businesses in the Facebook page. You create an ad and let Facebook place it along with profiles of people who are interested in photography. It is easy to set a daily budget limit for each campaign, where the budget limits the maximum amount that you are willing to spend for each day of advertising.